American Academy of Floriculture

Certified Flower Designer

American Institute of Flower Design

Professional Floral Communicator International

Lifetime Achievement Award - Society of American Florists

Living Legend Award - Tennessee State Florist Association

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J's Bio

J Schwanke’s love of flowers began at birth during a snowstorm at a state flower convention in Nebraska. In 1976, J formally joined his family’s flower business, Greens Greenhouses Inc., where his career grew and blossomed as he directed the Flower Shop and Garden Center operations starting in 1981. He is a Certified Flower Designer (CFD), a member of the American Academy of Floriculture (AAF), the American Institute of Floral Designers (AIFD), the Professional Floral Communicators International (PFCI).

In 1994, J began his independent career as a flower design consultant and professional speaker quickly becoming the foremost expert on flower arranging and design in the American flower industry. J is the CEO of, the first online community for flower lovers, both professional and enthusiast. As the host and producer of the first ever web broadcast flower design show, JTV, and his current show Fun with Flowers and J, he is regarded as the most trusted voice in the flower industry. His website,, offers flower lovers everywhere the opportunity to learn and experience the fun of Flowers and Flower Arranging, 24/7! J’s Passion for Flowers is far reaching and infectious.

J Schwanke Productions created the wildly successful California Grown Experience on uBloom, a series documentary featuring California Flower farmers, as well as Destination Dallas, a series featuring the latest on Trends and Colors in the Permanent Flower and Decorative Accessory Industries. The Florida Fresh Tour- featuring the Foliage and Flower Farms in Florida- and most recently The Flowers of Colombia- featuring the Flower Industry in Colombia, South America. J is also the creator and publisher of the uBloom Trend Synthesis, an annual publication that explores current trend concepts and how they relate to floral and decorative accessory retailers.

J has given Flower demonstrations in all 50 states, Canada, and throughout Europe and continues to educate and entertain his flower fans around the globe. Highlights include the Epcot International Flower and Garden Festival, Art in Bloom, Bouquets to Art, San Francisco Flower & Garden Show, Flowers at Kensington Palace, and 100’s of state, association, wholesale, and public shows.

J regularly appears on the PBS show “P. Allen Smith’s Garden Home” and the syndicated show “P.Allen Smith’s Garden Style.”

In 2015, “Bloom 365 – the Essential Guide to Arranging Flowers Every Day” was published, winning a Gold IPPY from the Independent Book Publishers for the Home and Garden Category (2017). 2014 saw the publication of J’s book "Fun with Flowers - Your Guide to Selecting, Arranging and Enjoying Beautiful Flowers". It won a Living Now book award the same year. J was awarded the Iron Designer of the year by the International Floral Expo (2013). J was honored with the Society of American Florists’ Tommy Bright Lifetime Achievement Award of Excellence in Communication, Instruction and Marketing for the Flower Industry (2010). J was also honored with the Crystal Rose Award, Denoting J as a Living Legend in the Flower Industry (2011). Critics, sponsors and flower-loving attendees agree, J is one of the most sought after speakers in the Flower world.

J is always delighted to appear on Local TV and Radio! Watch the video below to see J in action!

J Schwanke quoted in Time Magazine!

"When the phone starts ringing asking when "J" is coming 3 months before our scheduled spring or holiday events you know "J" has a draw.  It always amazes us at the repeat attendees as well as the new. "J" keeps his seminars fresh and humorous which is what everyone loves!!"

- Carol Campbell, Campbell's Nursery (Lincoln, NE)